email copywriter

Selling your story one email at a time

to skyrocket ENGAGEment + INCREASE REVENUE.

BOOK A 15 MINUTE CONSULT

YOU MAY BE THINKING . . .

Email. How hard could it be, right?

But you write and you write . . . and nothing’s happening.

You’ve got unrivaled skills, services, and offers that your audience should be so lucky to get.

Yet, your emails go unanswered. Unopened even.

And those offers they shouldn’t be able to refuse? Unsold.

Why isn’t your audience buying?

Don’t they understand how awesome you are?

They’re the ones that signed up for your email list in the first place so what’s the problem?

I'M TIRED. JUST WRITE MY EMAILS.

Frustrated woman staring at laptop screen. Email marketing. Email copywriting.

Well, as Willy Wonka would say, “Strike that. Reverse it.”

While your customers do want to hear about your expertise, what they really want to know is what’s in it for them?

That means writing customer-first emails that put the focus on them.

What’s causing them pain? What are they tired of? What do they need?

It all starts with punchy subject lines that inspire curiosity.

Then engaging them with storytelling that’s relatable (with just a dash of drama) so they can ultimately see themselves benefitting from your offer.

Email allows room for your messaging to breathe.

And if you keep it primed, your list will love you back.

And no matter which industry you’re in, every business can win with email marketing.

CALL ME VERUCA BECAUSE I WANT THAT NOW!

Colorful candy shop with oversized lollipops. Email marketing. Email copywriting.

Email is the fast and furious MVP of your marketing strategy:

ROI in the blink of an eye: If you have a killer offer, leverage your list to make sales and increase revenue ASAP.

Pivot on a dime: Got an offer you want (or need) to get out ASAP? Send an email. BOOM. Done.
Combat objections: There may be a million reasons not to buy and intentionally written emails allow you the space to counter every one of them.
Invite the curious into your world: Customers may not be ready to buy right now, but one day their pain becomes too much and they will need to buy. Consistent emails make you a known quantity when they’re ready to pull the trigger.
You set the rules: Choose when and how often your audience hears from you.
No algorithm can silence you: Stop fighting finicky algorithms where your message might just float by, getting missed completely.
You’re not reliant on platforms: Should Instagram, TikTok or Facebook go down, you can just email your list and get offers directly to clients.

AM I ON CAMERA? ‘COS THIS IS A DREAM!

Three happy office staff throwing paper in the air. Email marketing. Email copywriter.

ABOUT ME

Hey there! I’m Melissa!

I love a good story and I’d love to tell yours through email marketing.

I help businesses get their storytelling straight in their authentic brand voice so they can engage, connect, and convert their target audiences.

No matter the niche, I’m a brand voice chameleon.

Hey, words may not be your thing and that’s okay! I’ll be your email writer so you won’t have to spend hours stressing over the right words to make things happen. You can get back to running your business and you might even have time for that mythical beast they call a personal life.

I WANT A UNICORN!

“First. I am delighted with the website copy Melissa wrote for my company: The Flow Center for Hypnosis.

How I met her was through an email. Normally (these days) those type of emails are spam and a huge turn off, but because of the style and personal touch of her message, it got my attention.

I asked her to review my website and send a proposal. The process was as she promised including timelines and budget. But the best part was she nailed it.

I felt like she took the time to understand my services AND the market who might need my service.”

-Valerie Grimes, Owner, The Flow Center for Hypnosis

SERVICES

WELCOME SEQUENCE:

Make every sign-up to your list feel appreciated. This 4-6 email sequence shows just how thankful you are to have them, shares your story, and lets them know what to expect as they start off on this adventure with you.

Starting at $400.

EMAIL BLASTS:

These stand-alone emails can be sent at any time for whatever you need. Get the word out for a flash sale. Share breaking news. Send time-senstive updates.

$100 per email with a minimum of three emails.

RE-ENGAGEMENT SEQUENCE:

Ghosted your list and want to come back from the dead? Remind them of that you’re still here and have a killer offer to die for.

Starting at $300.

LAUNCH COPY:

Got a product or service you’re getting ready to launch? I’ll research the voice of your customer so your target market will come running like Taylor Swift fans with their credit cards wrapped up in red ribbon. I can write emails in your unique voice that drip with urgency and boil over with FOMO.

Price depends on the project.

MUST HAVE OPT-INS:

Need an incentive for sign-ups? I can write a guide or ebook (or whatever you can dream up) so potential clients can access your genius right away.

Price depends on the project.

RETAINER:

Want me to take email copy off your plate entirely? I’ll write all your emails for you every month so you can concentrate on your clients or Netflix. I’m not here to judge. Just write copy.

Price depends on the project.

LET'S GET STARTED!

HOW IT WORKS

STEP 1

Book your 15 minute discovery call. During the call, we’ll discuss your goals and see if we’re a fit. After the call, I will submit a proposal outlining my recommendations.
STEP 2

If you decide to move forward, we can do a small test project like a blog post. From there, you will be sent an invoice for 50% of the agreed upon fee.
STEP 3

My work begins. The turnaround time for something like a blog post is typically one week from the date you sign and pay your deposit. Longer projects can take up to one month so we will schedule a mutually agreed upon delivery date.
STEP 4

The work is completed and delivered to you via Google docs. At the same time, you will receive an invoice for the remaining balance. You have the benefit of one revision so the copy is exactly how you want it.
STEP 5

Our work is finished. We discuss how it all went and see if we want to work together again in the future.