5 Ways Hiring a Copywriter Can Help Your Coaching Business
A copywriter for coaches can turn your business into a powerhouse of productivity
Maybe getting more clients feels like pulling teeth. Maybe you have a client roster that could sink an oceanliner. Either way, hiring a copywriter for coaches can help you grow your business while maintaining your sanity and making your marketing dollars work harder.
You need to get found online:
Wherefore art thou all my clients? If you’re asking this question, there’s a chance that you’ve denied SEO and no one knows your name.
Search Engine Optimization aka SEO is the cumulative process of optimizing your website to rank higher in search engines. By making sure your website is packed with relevant, helpful, and high-quality, search engines like Google and Yahoo will recognize your authority and boost your site in the rankings.
For example, when someone types “functional health coach” into Google, coaches who have included those keywords strategically throughout their websites will rank higher in the results. Hence, you will need to choose wisely when it comes to what you would like to rank for.
Maybe you’re a functional health coach, BUT your target audience is diabetics or even busy moms. The more specific you are the higher you’ll rank. Then you would need to include those key phrases in your SEO-optimized content. When you combine the power of SEO with quality content, Google will see you as an authority and you’ll rise in the rankings. It won’t happen overnight, but consistent best practices will bump you up over time.
A copywriter can spend time researching to help you choose the right keywords for you so that your target audience can find you.
2. You’ve Got Too Much To Do:
Great! High-quality content and keywords will get me noticed . . . but who has time to create all this content? Hiring a copywriter is the key to getting it all done when you’re being pulled in a million different directions.
You may already have a thriving business and want to make sure it stays that way. But when you have a family, your self-care, and other responsibilities, you find you have little time to keep up with all the content you need to write.
For instance, you want to write a helpful opt-in to build your email list. When a potential client hands over their email to you, you’ll want to welcome them to your world. A copywriter can create a welcome sequence to introduce these newbies to your world and help them get to know you.
Then as your list grows, you’ll need to continue to nurture those relationships with more emails or newsletters to keep the client conversation going. When they finally are ready to pull the trigger and hire a coach, they’ll feel more at ease because you’re no longer a stranger.
A copywriter can take all of this off your plate so that you can be fully present not just in the lives of your clients, but in your own life as well.
Done for you coaching content? Yes, please!
3. You’ve Wasted Money on Ads with No ROI:
Advertising is great. Without it, we’d have never heard the iconic words “Plop, plop. Fizz, fizz. Oh, what a relief it is!" or America runs on Dunkin’. Amazing, right?
Corporations can afford to splash out millions of advertising dollars because they’re trying to reach the largest audience possible. Coaches need to think smaller . . . more strategically.
It’s tempting to put money towards Facebook ads. They’re Facebook, they know what they’re doing right? Well, yes and no. Yes, they can guarantee to get your ads in front of people who may need your services, but those same ads can also be ignored by people who may not feel like you’re addressing their exact pain points. If you’re speaking to everyone, you’re speaking to no one.
Perhaps you’ve already thrown money at ads and have seen no increase in traffic or ROI (return on your investment).
This is another great reason why your ad dollars are better spent with a copywriter who is directly targeting the exact people who need you and helping them to arrive at your door.
By honing in on your target audience, you can hit a bullseye with SEO-rich content. You’re speaking directly to their concerns, objections, and fears. They’ll feel listened to and like someone truly gets them. They’ll feel like hiring you.
4. You’ve Declared the Written Word Your Enemy:
Chances are that if you’re a coach, you’re already a pretty phenomenal communicator. That doesn’t always translate to writing. And you know what? That’s completely fine!
Clients are hiring you because your knowledge and know-how could have a life-changing impact on them. That’s the real draw.
That said, you will still need to communicate with them and other potential clients in the form of compelling sales pages, websites, emails, and blogs. If persuasive writing doesn’t come to you naturally, don’t worry.
Starting a business is nerve-wracking, to say the least. Just know that you don’t have to be alone in this. A copywriter can hold your hand through the process of refining your messaging before it’s launched out into the world.
No one will think less of you because you delegated the work to someone else. It’s just good business.
5. You Need to Recharge Your Own Battery:
How and when does someone decide to be a coach? Usually, it’s because they’ve been through something difficult and want to help others navigate those same choppy waters. Oftentimes, it’s a harrowing experience that they’ve survived and have come out the other side a changed person. Not always, but more often than not.
Most likely, it’s taken every last bit of strength, grit, and determination they could muster.
Helping others is a tremendously rewarding experience, but can also take a lot out of you. Combine that with the daily rigmarole of running a business and you’re running on fumes. Fumes of fumes even.
You need time to refill your cup. Otherwise, what good will they do for others?
When you bring on a copywriter to help lighten the load, you’re making more time to take care of yourself. More time to center and ground yourself. More time to devote to your own mental health. More time to go outside and spend time in nature. More time to spend making memories with loved ones. More time laughing. More time for allowing yourself to have adventures.
In the immortal words of Ferris Bueller, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
Hiring a copywriter for coaches will set you and your business up for success. You can devote more time to helping people which is why you became a coach in the first place. It also allows you to have a life and share it with the ones you love.
Click on the button below to schedule a free 15-minute consultation.